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BlueStar's diverse portfolio offers unparalleled access to premium products and services that drive business growth and success. From state-of-the-art hardware to advanced software solutions, our portfolio is designed to empower businesses with the tools they need to thrive in today's competitive landscape.

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Think beyond the label.

 

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Loftware at a Glance

  • Loftware redefines how you create, manage, and print labels. We are the global leader in cloud-based Enterprise Labeling and Artwork Management
  • Loftware serves customers of all sizes. Discover our end-to-end labeling solution platform for companies of all sizes.
  • Loftware pre-designed label templates help companies comply with industry labeling standards. Easy-to-use printing forms streamline processes and eliminate human error across industries such as Chemical, T&L, Food and Beverage, Pharmaceutical, Automotive, and Medical Devices.
  • Loftware serves customers across the globe, with 24/7 support. With offices spanning the US, UK, Germany, Slovenia, China, and Singapore, we're your global labeling partner.
  • 10 years of Cloud Labeling experience. Leverage four decades of expertise in conquering labeling challenges, of which 10 years refining Cloud Labeling.
  • Take your Labeling Game to the next level. Elevate your customer labeling accuracy, traceability, compliance, while boosting quality, speed, and efficiency – all with the help of Loftware.
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Featured Products

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Loftware Cloud Designers

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NiceLabel Designer Pro

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NiceLabel PowerForms Suite

The industry’s most comprehensive labeling solutions

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All-in-one labeling solutions

By standardizing the entire label printing process into one platform, Loftware redefines how organizations manage complex and mission-critical labeling operations.

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Certified integrations with business systems

With Loftware’s certified integrations to leading business applications, such as Oracle and SAP, you can connect labeling with any of your existing business systems to streamline and automate your labeling processes.

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Labeling built for the Cloud

Loftware’s labeling solutions are designed to be run in the cloud, helping you achieve the highest level of print performance and reliability for your mission critical labeling.

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Putting label management in the hands of business users

Our intuitive interfaces and WYSIWYG design capabilities make it easy for business users to manage the label design process. This frees up costly IT resources and creates a more efficient label design and management process.

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Meeting your unique labeling requirements

You can configure our labeling solutions to support your business processes and to satisfy specific customer, industry and regulatory requirements. Our solutions also include pre-designed label templates and applications that comply with common industry regulations.

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Industry best practices and first-class service

With extensive services, support and training available for all your labeling needs, we are always here when you need us…anytime, anywhere - around the globe.

What makes Loftware different?

  • Leading Technology: We're pioneers in technology.
  • Innovative Solutions: We've launched the world's first multi-tenant cloud labeling and configurable Label Management System on a scalable platform to manage all labeling and marking needs.
  • Device Coverage: We support 4000+ printing and marking devices, as our modular solution that can drive all of our customers' printing and marking devices.
  • Easy Configuration: Simply tailor our solution to the business size with no coding required.
  • End-to-End Assistance: We guide customers from initial concept to successful implementation and adoption through our pre-sales, training, and professional services team.
  • Diverse Expertise: We have the expertise, the quality assurance, and the validation to ensure customers get the right solution.
  • Global 24/7 Multilingual Support: Access to multilingual tech and pre-sales support worldwide.
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Why Partner with Loftware?

  • Partner with the leader: Loftware is the global leader in labeling and cloud technology.
  • More revenue, recurring revenue: Don't just sell software; provide a service. Embrace the era of 'Software as a Service' (SaaS) to generate recurring revenue year after year.
  • Get visibility into your customers' entire Auto ID budget: Including printers, mobile computers, and supplies, all in one place. Provide new value that unlocks opportunities for new revenue streams through upgrades and refreshes.
  • Deliver more value with Loftware: Modernize your customers' legacy labeling systems, deliver the fastest ROI, and support the widest range of print technologies. With Loftware, you not only build trust but continually deliver value by simplifying complexity, ensuring quality, and minimizing downtime.
  • Our pre-sales and services team helps you win projects: Our Professional Services Group helps you configure printing and data management applications that transform your customers' labeling processes.
  • Differentiate: Stand out in your market. Apply your service and solutions business model to labeling. Loftware's offers unparalleled labeling solutions, transforming and modernizing your clients' labeling processes.
  • Our pre-sales and services team helps you win projects: Our Professional Services Group helps you configure printing and data management applications that transform your customers' labeling processes.

    Apply now
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3 ways channel partners can benefit from Loftware Cloud

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We are delighted to unveil Loftware Cloud, an enhanced and powerful labeling solution designed to help companies of all sizes conquer diverse supply chain complexities, ensure supplier compliance, and improve traceability. Loftware Cloud is a robust and secure platform designed to meet the needs of all businesses no matter their size or industry focus. With fast deployment times, lower upfront costs, easy access, high availability, unmatched scalability, and impressive flexibility, the innovative solution standardizes and automates legacy manual error-prone processes, thereby facilitating high-performance supply chain label printing.

Read on to discover 3 ways channel partners can benefit from selling Loftware Cloud.

#1 Differentiate and grow your business.

based labeling solution that helps channel partners to grow their business by unlocking opportunities for refreshing old customers’ hardware. A solution that solves both business and label design issues is an excellent way for partners to differentiate themselves.

#2 Do more for your customers remotely at a reduced cost. 

Loftware Cloud helps partners offer additional services to their customers, such as troubleshooting and label design, all from the partner’s location and without having to go on-site. For example, a channel partner could have secure access to a customer’s cloud to design and print labels on their behalf/collaboratively. They could also manage their customers' supplies usage and replenishments.

#3 Provide a better user experience by offering customers benefits of the Cloud.

Loftware Cloud is an easy-to-use online labeling platform, which allows users to log in and start using immediately. The robust solution with a familiar Microsoft-like user interface helps end-users conquer diverse supply chain complexities, ensure supplier compliance, and improve sustainability across the enterprise. By selling Loftware Cloud, channel partners can provide the benefits of cloud labeling to their customers, such as cost savings, efficiency gains, next-level security, and more.

Commenting, Paul Vogt, Loftware VP Partner Strategies, said: “Loftware Cloud gives channel partners exactly what they want: the ability to deliver valuable labeling services while driving recurring revenue. It gets rid of license keys and the need to install software, so it's no surprise that customers' IT teams demand it and love it. The solution doesn't require any significant changes for users who adopt it quickly either. Soon all channel partners will be leading with cloud-based labeling!”

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Partner with the leader in labelling and grow your business!

Join a community of competent, capable, and committed channel partners differentiated by outstanding expertise in label management solutions. Use Loftware’s software to unlock opportunities for selling more printers, mobile computers, supplies, and services.

Discover all that Loftware has to offer to our partners

  • Portfolio of solutions that meet the needs of companies of all sizes.
  • Multi-lingual support and service teams who can help you in your local time zone.
  • Labelling software is the most innovative and advanced in the market.
  • New opportunities to sell more printers and supplies: with Loftware you refresh and add to existing printer installations.
  • Differentiate and add value: existing printer users buy Loftware to simplify and streamline the way they are printing throughout the supply chain.
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Partner with the leader
Loftware is the global leader in labeling and cloud technology
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Deliver more value with Loftware 
Modernize your customers' legacy labeling systems, deliver the fastest ROI and support the widest range of print technologies
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Our pre-sales and services teams help you win
Our Professional Services Group helps you configure printing and data management applications that transform your customers' labeling processes
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More revenue, recurring revenue
Make more per project with Loftware NiceLabel Cloud, subscription (SaaS) based labeling software
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Differentiate
Apply your service and solutions business model to labeling. Use Loftware to win professional services projects
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Earn customer loyalty
Get visibility into your customers’ entire budget for supplies and Auto ID. Provide new value that unlocks customers’ investments in your solutions

Loftware Partner Academy

A unique online training and certification resource for valued members of the Loftware channel partner program. And an opportunity for you to sell subscriptions to the User Academy. The content is designed to help you and your customers install, manage, design, and print with our software.

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On-demand product, user and technical training

  • No more complicated and boring training classes!
  • Get quick, engaging and interesting on-demand training, complete with interactive quizzes and exercises.
  • Expert training in Loftware is now online and on-demand.
  • You can learn anytime, anywhere.
  • All training certifications are managed within the platform.
  • On-demand training helps you solve problems faster and make more sales with added value.
  • The tools include everything you need to know to get started selling and supporting Loftware software.

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Start your learning journey

Our goal is that the new learning platform will help to propel your company to sell more Loftware.

Courses take as little as 30 minutes to complete, including interactive quizzes and labs.

Courses range from simple label design to advanced topics in application design, system design, integration, and selling Loftware.

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Get real skills with our latest content

Each topic was made to help specific audiences so learners get the real skills they need to succeed with our software. We are adding content regularly to our training library so that you can continually dip into the platform for the latest learning experience.

How to gain access to our Partner Academy.

  • For existing partners: enter here
  • For New Members:
    • Register to become a partner here
    • Our Partner Sales Representative will contact you, and after you finish the onboarding, you can register for our partner academy via the link in the next step.

Partner with BlueStar for Unparalleled Distribution

As a trusted distributor, BlueStar is committed to providing resellers with the latest and most innovative technology solutions. By partnering with us, you gain access to cutting-edge technology solutions, empowering your customers with the tools they need to succeed. Here's why you should choose BlueStar as your distribution partner:

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With years of experience in the industry, BlueStar has deep knowledge and understanding of the technology landscape. Our team of experts is ready to help you find the right solutions for your customer's specific needs.

BlueStar offers comprehensive support throughout the entire sales process. From pre-sales consultations to technical support, we ensure that you have the resources and guidance necessary to deliver exceptional service to your customers.

BlueStar offers a wide range of complementary products from leading manufacturers. This allows you to provide your customers with a complete solution that meets their unique requirements.

BlueStar goes beyond product distribution. We offer value-added services such as customization, configuration, and logistics support to ensure a seamless experience for you and your customers.

By partnering with BlueStar, you become part of a thriving network of resellers and industry experts. Benefit from networking opportunities, educational resources, and collaborative initiatives that will drive your business forward.

Ready to take your business to the next level?

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Contact us:

Steps after hitting the "submit" button:

  1. Our team will receive your contact information and reach out to you to schedule a chat.
  2. During the consultation, we will work with you to understand your unique business needs and recommend the right solutions to meet those needs.
  3. Once you have selected the solutions that are right for your business, we will work with you to place your order and get you up and running.
  4. Our expert support team will be there every step of the way to provide guidance and assistance as needed. 
  5. With BlueStar, you can trust that you have a partner who is committed to your success and helping you take your business to the next level.