VARTECH 2025 - BlueStar

The Channel's #1 Reseller, MSP, and ISV Show powered by BlueStar

Combining technology, education, and creative networking

BlueStar is the leading go-to-market distribution partner for companies in the POS, ADC, Digital Signage, Edge Computing, and Emerging Tech spaces.

For over three decades BlueStar's VARTECH event has delivered a unique venue for value-added resellers, managed service providers, and software vendors to explore new solutions, glean meaningful insights and tips, and connect with industry leaders.

900

+

Global Show Attendees

60

+

Countries Represented

#

1

Trade Show in the Channel

Show Attendee

BlueStar Customers & Prospects

You're coming to walk the show floor, attend sessions and network—this badge is for you!

Exhibitor Badge

You're displaying your solutions

If you've got a booth at the show, this is the badge you should register for.

BlueStar Staff

The behind-the-scenes team

If you're not sure if you work for BlueStar or not, we don't know what to tell ya.

Here is what VARTECH attendees and exhibitors think about the show:

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"We decided that VARTECH was the highest value of all of our trade shows."

Christophe Naasz
Star Micronics

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"Hike has customers in 60 countries and BlueStar has business in the US, Latin America, EMEA, and Canada—so that's why we keep coming."

Jay Suteria
Hike POS

richard-bluefletch

"BlueStar makes us feel like family and it's great to connect with our other partners."

Richard Makerson
BlueFletch

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Inspiration

Exposure to motivating messages of tenacity, achievement, and drive is a pillar of VARTECH. We always work to fill the minds of attendees with ideas about what's possible to send them home with an even greater desire for the future of their businesses and lives.

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Solutions Showcase

200+ hardware and software vendors display their latest and greatest so you can get your hands on the new equipment, ask questions, and explore potential opportunities.

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Creative Networking

VARTECH is known for legendary evening events and creative networking opportunities. We've held parades in the French Quarter, synchronized drone light shows, and dine- arounds in incredible cities—no matter what it is, it's not to be missed!